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The Hausboom Blueprint: A Multi-Channel Strategy for Market Dominance

Author: Tentspace Release time: 2025-07-17 07:41:26 View number: 244
We equipped Hausboom with a multi-channel branding arsenal to conquer retail aisles and outdoor events. This high-impact rollout obliterated visual noise, driving a 25% sales uplift and securing 40% higher brand recall nationwide.

Go National

As one of Malaysia’s fastest-growing beverage brands, Hausboom’s vision is to become a dominant force in the Asia Pacific market. To achieve this, they needed to execute a high-impact marketing blitz, creating an unmissable brand presence in every consumer environment—from indoor exhibitions to the hyper-competitive retail aisle and major outdoor events.

Retail Battleground

In the crowded beverage aisles of a national supermarket chain, the Hausboom team was fighting a critical battle for attention. Their challenge was how to cut through the visual noise of global competitors. Using generic, low-impact promotional materials risked their vibrant, exciting brand becoming completely invisible, leading to low sales from their retail campaigns and a forgettable presence at events, ultimately wasting their entire marketing budget.

Everywhere at Once

We served as Hausboom's strategic production partner, delivering a complete, multi-channel arsenal of promotional assets designed for specific marketing battlegrounds. Our stringent quality control and advanced printing ensured absolute brand consistency across every item.

Indoor Exhibition Suite: A combination of Custom Ceiling Hanging Banners, Tension Fabric Backwall Displays, and Branded Promotional Counters created a professional and immersive trade show presence, effectively capturing the attention of key distributors and partners.

Point-of-Sale Activation Kits: Eye-catching Branded Dome Promotion Tents and Retail Sampling Counters were deployed in supermarkets, creating powerful in-aisle destinations that successfully interrupted shopper journeys and drove impulse purchases.

Outdoor Event & Festival System: For large-scale public events, a suite of Heavy-Duty Pop-Up Tents, Promotional Sun Umbrellas, Air-Sealed Inflatable Tents, and towering Inflatable Finish Line Arches created a can't-miss brand zone that dominated the landscape.

Crushing Competitors

The nationwide rollout was a definitive success, significantly strengthening Hausboom’s market position.

Drove 25% Retail Sales Uplift

The high-impact Point-of-Sale kits effectively disrupted the shopper journey in major supermarkets, capturing immediate attention and directly converting visibility into increased product sales velocity.

Achieved 40% Superior Brand Recall

By commanding the visual space, we ensured the brand was the clear standout, significantly outperforming all direct beverage competitors in post-event consumer sentiment surveys.

Executed Flawless 100% On-Time Delivery

We successfully orchestrated the manufacturing and distribution of over 5,000 custom items, meeting critical deadlines for a complex national campaign with absolute precision and zero delays.

"I walked into a grocery store and saw our dome tent display at the end of the aisle. It wasn't just there; it was a beacon. Then, at the national music festival, our inflatable arch was the main landmark. We weren't just another sponsor; we OWNED the space. That's the total visibility that builds a beverage giant."

 

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